Why the heck am I buying a .africa domain?

Akinola Dixon
3 min readDec 13, 2020

It’s the end of the year, and as usual I have managed to wriggle myself in-between a rock and a hard place. The only escape (even though it sounds ludicrous) is to build an African fintech business while running on an empty tank. I can barely cover Lagos Mainland as it is and now I’m being forced to think about multiple countries in Africa.

Does. this. even. make. any. sense. ??

I have had to borrow “again” to get even this domain registered as all avenues to earn decent revenue from my consulting seem to be welded shut!

At a certain time, I had begun to believe there was a hex of some sorts as I just couldn’t fathom how such a promising year could go south so fast! I’ve been stretched to my very limits emotionally and spiritually. How does one walk a path where none has treaded before? How does one keep their head up after so many knocks?

For the first time ever, I actually considered myself a failure. Heck…my father even told me point-blank that he was ashamed of me and didn’t believe I had it in me to be an entrepreneur after observing me for the past 5 years…I’m still recovering from that shellacking…

In addition, I made an absolutely silly mistake of planning a victory speech before actually winning the battle at hand. I clearly struggled to come to terms with delays to my anticipated victory (which in all fairness might have had to do with the COVID pandemic). Thank God for a few friends and family who pulled me out of that nasty quagmire as it surely would have been the end of me.

Why do you persist?

However, today is a new day and “progress” is increasingly looking like a choice between the devil and the deep blue sea. Do I persist? Do I even have a choice not to?

I learnt something interesting about myself a month ago. My mother told me that as a kid I hated loosing and that whenever I suffered defeat, I would adamantly request for a rematch until I finally won!

So it comes to this, a choice of taking on the “Africa challenge” versus the choice of living the rest of my life as an almost-guy. The path I need to take is clearly before me... Someway somehow, I just have to believe that I am being divinely guided and this is the latest installment of this never-ending-adventure.

I hope and pray it works out.

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